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The first step is to set goals for Facebook marketing Facebook still maintains its position as the largest social media. And companies have sought opportunities to raise brand awareness through this platform. But perhaps the hardest part of Facebook marketing is launching that strategy. Digital business experts explain how to develop a Facebook marketing strategy.

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Instagram and Pinterest are great for reaching consumers with visually appealing content Facebook has more active users than any social media. However, it is not the best option to visually enjoy and inspire new ideas. In recent years, Instagram and Pinterest have played that role. Katie Townsley, Vice President of Digital Advertising Agency MXM, discusses

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The Segmentation Demographic separates your target market and access specific groups of people according to their personal attributes like geography, age, education, occupation, and income. By taking advantage of demographic targeting, you can create personalized marketing campaigns for each segment of your target market. Demographic targeting can also optimize your resources and time, as distributing

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