The Segmentation Demographic separates your target market and access specific groups of people according to their personal attributes like geography, age, education, occupation, and income. By taking advantage of demographic targeting, you can create personalized marketing campaigns for each segment of your target market.
Demographic targeting can also optimize your resources and time, as distributing personalized marketing messages to each segment of your target market will resonate with more people and lead to more conversions than sending a generic message to your entire target market.
To learn how most brands, including Social Media, segment their target market, check out these five (5) demographic attributes:
Geographic targeting divides your target market based on geographic location. Given that people have different needs and interests across geographies, such as the need for cold weather outerwear in the State of Mérida or the demand for swimwear in the State of Vargas or the State of Sucre, it is important to understand exactly how the different climates and landscapes of your target market affect their [email protected] the best payment gateway don’t worry about your online payment.
Age targeting narrows your target market by age ranges or specific generations, such as Gen Z, Millennials, and Baby Boomers. People in each of these groups grew up at the same time, today they find comparable experiences and share similar traits, habits, and opinions, so it is imperative to run personalized campaigns for each generation.
Education segmentation divides your target market by school, area of study, and grade. Many brands focus on education because most people have deep feelings of loyalty to their alma mater.
In fact, BuzzFeed takes advantage of education segmentation to write articles about the trivia of a specific university that only its students would know about. And by writing these kinds of articles about almost every college in America, you can relate to most of the people who went to college in the country.
Occupation targeting divides your target market by job function, job tenure, and job title. A lot of B2B brands target their audience by the occupation because they need to attract specific types of professionals who have the authority to make purchasing decisions on their team or in your company.
By knowing how much discretionary income your potential customers have, you can market to people who can actually afford your product or service, set your prices according to their income, and design price levels for each segment of your target market.
Today, generic, spray, and prayer marketing campaigns no longer fly with consumers. If you can’t relate to every segment of your target market, then I recommend stopping all of your campaigns.
However, if you can harness the power of demographic targeting, you can create personalized marketing campaigns for each segment of your target market and resonate with them as much more target market.
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